JAMAICAN deejay Alkaline has been featured in French luxury fashion and perfume house Givenchy’s SS22 campaign.
The news of the achievement began making rounds on social media on Monday, where the deejay was seen clad in black, courtesy of photo director Matthew William.
This comes less than a year after several of his songs were featured on the Haute Paris runway during the first major collection of Paris Fashion Week’s menswear season last June.
The dancehall star worked on the show’s soundtrack, and video footage emerged of his hit song, After All being played as models hit the runway. Other songs featured during the collection included My Side of the Story on the Cure Pain rhythm for Good Good Productions, and One More Time, produced by DJ Frass, on the Inclusive rhythm.
Alkaline, whose real name is Earlan Bartley, is known for several other hit songs including Fleek, Ocean Wave, Ah, Hostage and Company.
He is one of the most-streamed Jamaican artists on Spotify. His debut album New Level Unlocked enjoyed a number-one debut on the Billboard Reggae chart in 2016. His sophomore album, the 14-track Top Prize, peaked at number two on the Billboard Reggae Chart.
Source: Jamaica Observer
